One designer. The whole product.
Open to full-time or part-time roles. Remote, on-site or hybrid. Based in Niš, CET.
Selected work
Other work
About me
I design products, and the things around them.
When it’s done well (almost) nobody notices.
On most of my projects I didn’t just design a bunch of screens. I made the logo, the product, the admin tool nobody sees, the email it sends, and the brochure that sells it. For one company I did the brand, the website, and designed both of the products the website sells.
In-house, freelance, or a project alongside another job – the arrangement changed, the position didn’t. I’ve nearly always been the only designer on it, so everything the work needed came to the same person. That also made me the design point of contact for everyone else – developers, project managers and the people who signed things off.
What I care about is whether someone gets through the task (or a book) without fighting the interface – which usually means taking decisions away from people, not adding more options. When it’s done well (almost) nobody notices.
Some of this work was mine from the first sketch: a visitor-management system and its logo, a cross-border employment platform, a bank’s entire publishing programme. Some of it I inherited – someone else’s platform, someone else’s brand rules, a product already half built and shipping. Both are fine. The second is more common than portfolios admit.
I stayed seven years on one signage platform. Two editions of the same book, five years apart. Three years on a med-tech app. Around twenty books for one client.
Books, catalogues and brochures aren’t something I used to do. I still take (and like) that work – from a 90-page catalogue to the redesigned classics. The files that go to the printer are mine too, prepress and all.
Contact
Two SaaS platforms and the back offices behind them. Mobile apps, a CMS driving casino screens, a touchscreen game for a zoo. Logos, brand systems and websites. Books, catalogues, brochures and the roll-ups that travel with them.
If you have a project, a problem to solve, or just want to talk design – please reach out. I’m always open to interesting work, new things to figure out, and a good book. Cold beer is a bonus.
Ivan Stojić
UI/UX and graphic designer













